The Internet and marketing go hand-in-hand, there’s no point having a website, no matter how good it is, if no one can find it. This is where Google AdWords comes in handy.
Google AdWords is an advertising service offered by Google that enables businesses to draw people to their websites via Pay-Per-Click (PPC) Advertising.
So what is PPC Advertising then? Pay-Per-Click (PPC), also known as Cost-Per-Click (CPC), is a form of advertising that involves advertisers paying a fee each time one of their ads is clicked.
There are numerous benefits that come with using Google AdWords’ PPC services.
Firstly, Google AdWords is very measurable. AdWords allows you to measure every aspect of your marketing campaign. Examples of this include metrics such as the number of clicks, cost per click, impressions and conversions from your ads. Measurability is one of the first things to consider when setting up marketing goals, which is why it is beneficial that Google AdWords allows you to measure and track your progress.
Secondly, AdWords is highly targeted. Google offers the ability to fine-tune the audience that receives the ads through location, mobile, language and time targeting. This means you can target specific geographic areas, mobile devices, specific languages, and specific hours throughout the day to display your ads.
Additionally, just by using AdWords, it allows you to gain a better understanding of your market – because it allows you to understand what products and/or services are most popular, and what people are searching for. Not only this, but it also allows you to get a better understanding of your competition.
Finally, AdWords is cost effective – as you only pay when someone clicks on your ad, and you can choose your own budget. Furthermore, you can start with a small initial investment to test it out, and then gradually spend more money on the keywords and ads that work best – once you have a better understanding of the market, as mentioned previously. Furthermore, if you work with skilled professionals, your CPC should decline over time – meaning you’ll get more traffic without increasing your costs.
AdWords should be apart of every businesses marketing plan, because after all – a website needs traffic for it to serve its purpose. This is why businesses spend good money attempting to drive traffic in the direction of their websites, and this is where Spring Web can help your business out.
