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Custom Website Versus Template

Posted on 1 December 2015

The debate between custom web design and website templates is a hot topic for emerging companies. As a business owner, it is often about balancing the fine line of reducing costs and building a solid revenue stream through increasing online presence.

The quality of a business' website often contributes to the reputation or credibility of a brand, just as it does from its marketing material and office appearance. Although most business owners don’t understand the difference between custom web designs and website templates – which is what we will look at within this article.

Here are 3 benefits a custom web design presents for your business:

  1. Unique Design: The website is designed to cater for your specific business – and will separate you from the pack!
  2. Credibility: A custom website will make your company look the goods.
  3. Flexible: There are fewer restrictions on a website’s design when it has been custom built.

On the other hand, here are 3 benefits website templates present for your business:

  1. Cost effective: Templates offer great value for money - with minimal development time.
  2. Time effective: Your website will be up-and-running within a fraction of the time it takes to develop a custom website.
  3. Choice: You can choose from an abundance of templates – giving you many more options for meeting your requirements.

This leads us to the question – how do I know which is best for me?

Ultimately, budget is the driving force behind which option is best suited. Companies with smaller budgets or that are severely time-bound should look at a template based solution, which can be manipulated to suit your branding and requirements. When budget or the pressures of time are less constraining, a custom system will deliver a unique and tailored solutions that will enable any business to achieve their online goals.

Essentially, if you’re a company looking to establish web-presence quickly and affordably, you should look at template website solutions. If you value the impact of flexibility, and a strong online identity, look no further than a custom website. It is important to keep in mind that as your business grows, so too should your website. Whether you’re building a custom site or implementing a pre-built template, assessing your future needs should be a consideration. 

Essentially, if you’re a company looking to establish web-presence quickly and affordably, you should look at template website solutions. If you value the impact of flexibility, and a strong online identity, look no further than a custom website. It is important to keep in mind that as your business grows, so too should your website. Whether you’re building a custom site or implementing a pre-built template, assessing your future needs should be a consideration.